Calq is an analytics platform that measures user actions rather than page views. An action can be anything a user does: reviewing a product, playing a level on a mobile game, making a purchase on your site, anything.
You send Calq an action, along with any custom data and then all of that data can be analysed and segmented. Calq's ability to work with custom events AND custom data is what raises it above more traditional analytics platforms.
Mobile games companies are using Calq to track things like player progression, difficulties, in app purchase optimising. E-commerce companies are using Calq to track user flow through their checkouts.
Measuring key metrics and KPIs should be a core component of literally any business, and Calq is a means of achieving that.
Last updated 6 Aug 2015